Shaping the future of digital commerce in med-tech

Medical device manufacturer B2B eCommerce - Streamlining cart management to simplify the purchasing process for healthcare distributor

Role

Lead Product Designer

Client

Boston Scientific

Year

2023-2024

Three screens showing the responsive design of the Favorites list on an iMac, iPad, and iPhone.

Project overview

The problem

Users heavily rely on the favorites list feature in their daily workflow. Given their demanding responsibilities, which include patient care, physician coordination, staff management, inventory monitoring, and more, these users prioritize efficiency when ordering products. Minimizing the time spent on ordering products is crucial for them due to their busy schedules. However, users expressed frustrations due to usability issues with the current favorites page functionality. These issues include inefficiencies and interruptions, such as the inability to bulk add products to the cart and interruptions caused by cart pop-up modal. These challenges not only undermine user productivity but also diminish satisfaction levels.

The solution

• Introduce bulk adding and bulk removing capabilities
• Integrate a streamlined quick-add-to-cart feature
• Enable adding products to the list via manufacturing numbers straight from the Favorites

Mockup image showing two screenshots of the new Favorites list design. One screen is displayed on an iMac, and the second screen floats in front of the computer.

The first screen on the left displays the new feature allowing users to add multiple products to the cart in bulk from the Favorites list page. The right screen shows a panel where users can add products to the list by entering the product number directly from this page, such as from the product listing page or search results, without needing to navigate away.