Helping hospitals, clinics, and distributors order life-saving devices shouldn’t depend on fax machines, phone tag, and hand-written notes. In this case study, a fragmented, high‑stakes ordering process—spread across calls, emails, pen‑and‑paper forms, and representative visits—is transformed into a cohesive self‑service e‑commerce experience for thousands of healthcare professionals across North America and EMEA.

As the lead designer, I was responsible for setting the product vision, aligning multiple business units, and driving a multi-year roadmap for Boston Scientific’s global B2B e‑commerce platform. The work spanned 8 divisions (and still growing), complex contract pricing, role-based access, and new fulfillment models, including shipping directly to patients on behalf of hospitals and clinics. My role sat at the center of a large matrixed team, partnering with merchandisers, division POs, PMs, engineering, and marketing activation to deliver a platform that could scale while respecting each specialty’s unique needs.